A · Credit BASE
4.32x
2,500 Credit Households × 6 meals = 15,000 D2C meals/week. $8.97M. CFADS ~$2.00M vs ~$462k debt service. B2B = $0. The only repayment case. Grocery is designed in; it is not required to clear this note.
Confidential · lenders · investors · advisors
Fleur Delish Food Systems
A manufacturer first.
Own brand. Other brands. Same New Orleans plant. 25,000-SF frozen prepared-food manufacturing — cook, chill, freeze, package, store, distribute. Opening one-shift design: about 35,000 meal-equivalents a week. Designed to increase domestic production as demand develops. Year-5 commercial target: $85.92 million — a model, not a guarantee. The consumer brand creates demand. The factory is the asset.
$5.0M capitalization · $4.5M SBA request · $500K sponsor equity
The company
SBA asked for more production, processing, distribution, and storage of American food — to increase the supply of domestic food products and fill grocery stores with affordable, nutritious, homegrown food. We apply as the manufacturer. We also support the Grocery Guarantee ask, and we have a sector of this business that does that work. Credit NAICS is 311412 Frozen Specialty Food Manufacturing, within NAICS Sector 31. The requested ITL structure is based on SBA’s Adversely Affected by Import Competition eligibility category. Grocery wholesale is a core sector of the same plant: 100 stores × 100 units/week = $3.54 million in Year 1, growing to 450 doors and $31.82 million in Year 5. That is how this manufacturer fills grocery stores. It is not a second company, not a supermarket, and not a second ITL request. Private label, co-manufacturing, foodservice manufacturing, packaging, and fulfillment are additional customers for the same production hours. The $4.5 million loan is a financing request. Scenario A coverage still reconstructs on D2C so a late buyer cannot break the note.
The story, in one stack
National need → private-sector solution
Sponsor experience & transition to domestic manufacturing
Credit-memo sentence. Phlibert Honore is an experienced consumer entrepreneur who has built a seven-figure boutique since 2011. He is the right operator for this manufacturing credit: the job the plant requires — demand generation — is the job he already performs; the boutique remains an operating going concern, so the transition does not create a shutdown or income-gap event; manufacturing specialists run the line; and he is investing $500,000 of cash equity in the productive asset. Fleur Delish is a deliberate shift of primary entrepreneurial focus from outsourced consumer-product retail into domestic food manufacturing, not an abandonment of the existing business.
Why he is the operator. The manufacturing transition does not require him to become a different person, shut an existing going concern, or learn entrepreneurship on this note. He already identifies demand, builds a brand, acquires customers, and converts that demand into revenue. The factory is the new asset. The demand engine is the capability he has practiced since 2011 at seven-figure scale. Plant Manager, QA, and Production Supervisor are hired before first production. The owner is not asked to be the kettle.
The transition is structured so that it does not create a going-concern discontinuity. The boutique continues to operate. Customers, employees, vendors and cash flow of that business are not being wound down as a condition of this loan. He is not exiting one P&L in order to start another. He is adding a domestic manufacturing platform alongside a proven consumer business. Repayment of the $4.5 million note is underwritten on plant manufactured-food sales (Credit BASE 4.32x), not on shutting, selling or harvesting the boutique. There is therefore no “he left his old business” credit event in this file.
Fashion and similar boutique retail are discretionary, lower-frequency purchases. Food is a recurring-consumption category. Fleur Delish is that transition: from selling consumer products to building the capacity to produce them. The consumer brand is the demand engine. The factory is the asset. Following capitalization and first operations, he intends to shift an increasing share of entrepreneurial focus to the plant. That is a plan, not a completed exit. Existing boutique obligations remain his and go in global cash-flow diligence.
The objective is straightforward: move from selling products made elsewhere to building products here, employing people here, purchasing from American suppliers where commercially practical, and distributing American-made food to American consumers. SBA’s manufacturing tools are directed at expanding domestic production, hiring workers, strengthening supply chains and increasing manufacturing capacity — including food processing. This file does not claim those names as an award.
Five-year commercial target — a model, not a guaranteed forecast, not a lid
$13.31M$26.67M$44.22M$64.04M$85.92M
Year 1 target · Year 2 · Year 3 · Year 4 · Year 5 commercial target
$13.31 million is the Year-1 commercial target in the current model. It is not what the factory can produce, and it is not the maximum the market can absorb.
The financing — subordinate to the business being built
$5.0Mcapitalization$4.5MSBA request$500Kequity
Three layers. Not five Year 1s.
A credit committee member reading quickly will ask which number is the actual projection. Layer A is the only repayment case. Layer B is one five-year operating forecast. Layer C is platform target. Mixing them is how a strong file looks confused. Credit Household = 6 meals/week. Management Household = 10. Never mix them.
A · Credit BASE
4.32x
2,500 Credit Households × 6 meals = 15,000 D2C meals/week. $8.97M. CFADS ~$2.00M vs ~$462k debt service. B2B = $0. The only repayment case. Grocery is designed in; it is not required to clear this note.
B · Management plan
One
One five-year operating forecast. Year 1 uses Management Households (10 meals) plus 100 grocery doors from first production. Marketing-led and two-shift cases are appendix. Not a second repayment case.
C · Commercial target
$85.92M
Year-5 commercial platform target: $13.31M → $26.67M → $44.22M → $64.04M → $85.92M. Recalculable. Not a guaranteed forecast. Not the SBA repayment forecast.
The manufacturing platform
The facility is designed to increase domestic prepared-food production as demand develops. Initial one-shift design supports approximately 35,000 meal-equivalents per week. Production can be increased through operating shifts, equipment utilization, and capacity additions as contracted demand develops. The same manufacturing infrastructure can generate revenue across branded DTC, grocery, private label, co-manufacturing, foodservice manufacturing, packaging, and fulfillment. The weekly subscription is one customer channel for this manufacturer.
Initial one-shift design: about 35,000 meal-equivalents per week, in 25,000 SF, on 12.70 acres across Old Gentilly Road from NASA’s Michoud Assembly Facility. Two-shift configuration: about 70,000. That is a production configuration. It is not a claim that the company is a 35,000-meal-per-week company.
Domestic production & the middle of the chain
Food processed here. Cooked here. Packaged here. Quality-controlled here. Frozen and stored here. Distributed here. American workers employed here. U.S.-first purchasing where commercially viable — ingredients, packaging, equipment, logistics — with diversified backup sourcing. A 100% origin claim is not credible. This is. Built for regional and national distribution, with international-market capability as volume and qualified demand develop.
How the factory makes money
Fleur Delish is one customer of this plant. Other companies can be customers of this plant. That is the manufacturer. It is not a subscription company that also co-packs.
Fleur Delish DTC
The brand that fills the first cook. Marketing investment → customer acquisition → recurring meal demand → factory utilization.
Grocery
Same tray, case-packed. Designed into the dock and freezer. Year-1 target 100 stores. Year 5: 450. Gulf independents and Rouses-class regional chains — not a signed chain PO.
Private label / co-man
Louisiana already has brands. What is missing is a finished frozen-meal line they can buy time on.
Foodservice manufacturing
Restaurants, hotels, hospitals, senior, universities, commissaries. Not event catering. Designed in. $0 until contracted.
Packaging / storage / fulfillment
Additional monetization of the same cold chain, dock, and pack line as contracted capacity develops.
Projected commercial scale
These are packet commercial targets — not invented grocery or private-label dollars, and not a claim that revenue itself services the debt. Foodservice manufacturing sits at $0 until a contracted account/SKU model exists. Year 5 averages about $1.65 million of revenue per week in this model. That is revenue, not profit and not cash flow.
| How the factory is used | Year 1 | Year 5 |
|---|---|---|
| Fleur Delish DTC + grocery | $12.51M | $76.67M |
| Private label / co-manufacturing | $0.50M | $7.00M |
| Packaging / storage / fulfillment | $0.30M | $2.25M |
| Total | $13.31M | $85.92M |
The debt is subordinate to the business
Revenue is not cash flow and we do not pretend it is. These ratios show that the requested financing is not proportional to the commercial scale being built. The cash-flow test sits underneath, separately.
Year-1 commercial target
$13.31M
2.56× the $4.5 million principal. About $31,600 of modeled daily revenue against about $1,267 of modeled daily 25-year debt service — roughly 25×.
Year-5 commercial target
$85.92M
19.09× the $4.5 million principal. About $235,400 of modeled daily revenue — roughly 186× modeled daily debt service. A target model, not a guarantee.
SBA financing request
$4.50M
What they are financing: land, plant, equipment, inventory seed, working capital, eligible loan costs. Capitalization of the manufacturer — not the size of the company.
Modeled CFADS — DTC operating case
~$2.00M
Scenario A cash flow available for debt service at 15,000 meals/week, 100% DTC. The cash-flow test — not a revenue slogan.
Requested 25-year debt service
~$462K
9.25% / 25 years on $4.5 million. About $1,267 a day. The clock we are asking for.
Mixed 25/10 clock
~$593K
Honest alternative because real estate is 43% of uses. Still covered by the ~$2.0M CFADS test.
The credit argument — contribution, then CFADS
A sophisticated underwriter will say revenue is not repayment. Agreed. The packet already has the unit economics: $11.50 revenue per meal, less $3.68 food, $0.52 packaging, $1.15 freight, about $0.31 processing, $0.18 refunds, $0.05 spoilage = about $5.61 contribution per meal. $3.68 is the underwriting food ceiling (32% of $11.50), not the kettle recipe. Mix-weighted food on hardy 16-oz trays is about $2.12. The extra $1.56 is shrimp-week and yield room. Scenario A does not move.
Contribution / meal
$5.61
DTC unit economics already in the packet. Not a new number.
At 15,000 meals / week
$84,150
Weekly contribution. About $4.376 million annualized before fixed operating expenses and debt service.
Debt service of that contribution
10.6%
~$462K of modeled annual debt service against that DTC contribution. Then BASE CFADS is about $1.996 million → ~4.32× DSCR.
Underwriting discipline — not the cover story
Initial DTC demand case: 2,500 household accounts × 6 meals/week = 15,000 meals/week, or approximately $8.97 million annualized DTC revenue at the modeled $11.50 average meal price. That is a starting demand case. It is not all Fleur Delish can sell, and it is not the size of the company. The opening production case operates below designed manufacturing capacity. Grocery, private label, co-manufacturing, foodservice manufacturing, packaging, storage, and fulfillment are recognized in the operating model as contracts and purchase orders are secured.
American jobs — construction, then shifts, then the plant at full
This $5 million puts people to work in three lanes, not one number. Construction trades work the tract first. A first production shift then scales with meals: 21 → 31 → 47 → 59. A second production shift on the same walls is how the building approaches ~70,000 meals a week: 46 more floor seats, 105 full-time in the planning table. Production, food safety, QA, packaging, maintenance, warehouse, logistics, administration, management. 31 people is 43% of one-shift design volume. It is not 31 people running this place around the clock.
Construction
~10 mo
Site, concrete, MEP, refrigeration, millwrights — months 2–11. GC and subcontractor payroll. The first jobs this loan puts on the tract.
Launch / first shift
21
Full-time W-2s while volume is still ramping (under 10,000 meals / week). One production shift.
DTC operating base / first shift
31
Full-time at 15,000 meals / week — the DTC operating case. One shift. Not 24/7.
One-shift design
59
Full-time at ~35,000 meals / week when the first crew is full. Still one shift in the same 25,000 SF.
Two shifts / planning
105
59 on shift 1 + 46 floor seats on shift 2. Same building, ~70,000 meals / week. Additional labor as the second shift is staffed.
Economic development — more than a headcount
Jobs, payroll, supplier purchases, packaging, logistics, maintenance, and new manufacturing capacity. Construction is real payroll — civil, concrete, structure, electrical, process plumbing, refrigeration, hygienic finishes, millwrights, controls. Those people are not Fleur W-2s, and this file does not invent a GC headcount to look like Lily’s 128. A manpower-loaded schedule is an OPEN item at GMP. They are still the first jobs this $5 million puts on Old Gentilly Road. Plant W-2s start at commissioning and scale with throughput and shifts.
Workforce development
Production training. Food-safety training. Equipment training. QA. Packaging. Warehouse and cold-chain. Supervisory development. This is different from merely posting openings. The plant is designed as a manufacturing workplace with a training path, not a seasonal kitchen gig.
Construction trades — temporary, named, not a fake FTE
Site / civil $450,000 · 25,000 SF plant $1,450,000 · equipment set inside the $1,650,000 opening line. Those dollars buy crews. They do not buy a number we made up.
First production shift — scales with meals
We did hire shifts — on paper, as the plant fills. The DTC underwriting case does not staff a second shift it does not yet need. Overtime is how 25,000 is hit before a second crew. A second shift is how ~70,000 is hit without a second building.
| First shift at 15,000 meals / week | People |
|---|---|
| Prep | 4 |
| Cook / batch | 3 |
| Assembly | 4 |
| Packaging | 4 |
| QA / food-safety technicians | 2 |
| Sanitation | 3 |
| Warehouse / receiving | 2 |
| Shipping / drivers | 2 |
| Maintenance | 1 |
| Production supervisors | 2 |
| Inventory / admin | 1 |
| Plant manager | 1 |
| QA / food-safety manager | 1 |
| Founder / CEO | 1 |
| Total — one shift, DTC operating base | 31 |
| Second-shift adds — later crew, same walls | People |
|---|---|
| Prep (shift 2) | 8 |
| Cook / batch (shift 2) | 6 |
| Assembly (shift 2) | 8 |
| Packaging (shift 2) | 8 |
| QA / food-safety technicians (shift 2) | 2 |
| Sanitation (shift 2) | 5 |
| Warehouse / receiving (shift 2) | 2 |
| Shipping / drivers (shift 2) | 2 |
| Maintenance (shift 2) | 1 |
| Production supervisors (shift 2) | 4 |
| Added floor seats on shift 2 | 46 |
| Staffing bridge | Volume | FTE |
|---|---|---|
| Construction trades | Months 2–11, then commissioning | GC / subs — census OPEN at GMP |
| Launch / first shift | Under 10,000 meals / week | 21 |
| DTC operating base / first shift | 15,000 / week | 31 |
| First shift filling | 25,000 / week | 47 |
| One-shift design | 35,000 / week | 59 |
| Second-shift adds | ~70,000 with shift 2 | 46 |
| Two production shifts (planning) | ~70,000 / week | 105 |
Salaried plant seats (plant manager, QA manager, founder) stay once when the second shift is added. Floor functions duplicate. We do not invent a 128-job FOIA comparable as our census. Lily’s 128 is an existing operator in Denver, not this New Orleans plant.
Production is a configuration, not a company ceiling
Initial one-shift design is about 35,000 meal-equivalents a week. That is not the size of Fleur Delish Food Systems, and it is not a survival threshold. Production can be increased through operating shifts, equipment utilization, and capacity additions as contracted demand develops. This page does not claim the opening 25,000 SF configuration manufactures Year-5 volume.
One shift
35,000
Initial one-shift design. 25,000 SF. 59 FTE when that first crew is full.
Two shifts
70,000
Same walls, second crew. 105 FTE in the planning table. Additional labor as demand requires.
Three-shift illustration
105,000
Same equipment run harder. Not a three-shift labor census in this file. The two-shift table stops at 105 FTE.
What the commercial model itself requires
Cook-week figures are meal-equivalents implied by the commercial target (DTC + grocery + private-label / co-man conversion). Packaging and storage dollars are not extra trays. This is the model’s production requirement — not an engineering claim that the opening plant produces Year-5 volume.
| Year | Commercial target | Implied production | Relative to one-shift design |
|---|---|---|---|
| Year 1 | $13.31M | ~26,400 / week | Inside one-shift 35,000 |
| Year 2 | $26.67M | ~53,000 / week | Additional utilization / second shift |
| Year 3 | $44.22M | ~91,000 / week | Multiple shifts and/or added capacity |
| Year 4 | $64.04M | ~135,400 / week | Capacity additions as contracted demand develops |
| Year 5 | $85.92M | ~184,800 / week | Commercial requirement — not the opening plant’s nameplate |
The market is already enormous. Prepared meals already scaled.
The requested revenue scale does not require material national market penetration. USDA ERS (Charts of Note, June 11, 2026): Americans spent $2.51 trillion on food in 2025 (inflation-adjusted 2025 dollars). Food-at-home was about $1.10 trillion; food-away-from-home about $1.41 trillion (56.3%). Against food-at-home, the Year-5 target is about 0.0078%.
USDA ERS · 2025
Food-at-home about $1.10T. Fleur is capturing a tiny fraction of spending that already exists — not creating a new category of hunger.
CookUnity · 2025
Consumers already buy chef-created prepared meals repeatedly at national scale. Category proof — not a Fleur subscriber census.
HelloFresh / Factor
HelloFresh RTE: €2.03B FY2024, €1.92B FY2025. Factor did not remain a $100 million subscription company. Fleur does not have to become Factor.
Time Out · 2025
93% of New Orleans respondents rated dining highly. Origin story and marketing asset — not offtake, not CFADS.
Tripadvisor · 2025
Travelers’ Choice Best of the Best, announced January 9, 2025. Reviews Oct 2023–Sep 2024. Culinary identity, not repayment.
New Orleans & Co. · 2025
The brand’s geographic origin is an asset. Visitor counts do not enter Scenario A. They do not have to become Fleur customers.
The site
55197 Old Gentilly Road, New Orleans, LA 70129. APN 39W909623. Vacant land, 12.70 acres. The tract sits across Old Gentilly Road from NASA’s Michoud Assembly Facility. Chef Menteur Highway is an existing food-manufacturing run — Folgers, Reily Foods. Port of New Orleans. I-510 / I-10. The 12.70-acre acquisition provides the project with substantial expansion land and a real-estate collateral base beyond the initial 25,000 SF operating footprint. Remaining acreage is not cash equity and is not an appraisal claim in this file.
Michoud is across Old Gentilly Road. Chef Menteur already hosts food manufacturing at scale. The tract was selected for trucks, drainage, power, and the port — not for a storefront on Magazine Street.
This loan builds one building toward the rear of the tract. Later wing or later building is a subsequent capital decision on unused acreage, not a hidden use of this $5,000,000.
The land line is $250,000 against 12.70 acres in a working corridor. The building line is $1,450,000. Sponsor cash equity is the separate $500,000 at closing. Do not read leftover acreage as if it were cash.
SBA FOIA — loan records, not a census of factories
FOIA loan records do not prove that no frozen-specialty factory exists in Louisiana. They show what SBA 7(a) actually booked. Source: SBA FOIA 7(a) FY2020–present, as of June 30, 2026 (data.sba.gov). 388,338 approvals in the pull.
| Cut | What the file shows |
|---|---|
| Louisiana NAICS 311412 at the $5,000,000 cap | 0 |
| U.S. NAICS 311412 at or near the cap | 2 |
| Lily’s Toaster Grills, LLC — Denver, CO · FY2022 | $5,000,000 · existing operator · 128 stated jobs · 311412 |
| TJs Pizza and Fundraising Company — St. Louis, MO · FY2020 | $4,594,000 · change of ownership · 45 stated jobs · 311412 |
| Louisiana manufacturing 7(a), all 31–33 | 142 loans in the pull |
| Louisiana food (NAICS 311) 7(a) | 33 loans |
Requested SBA program — International Trade Loan / Made in America Manufacturing Guarantee — 90%
Fleur Delish Food Systems is requesting a $4,500,000 SBA 7(a) International Trade Loan to finance the establishment of an owner-occupied frozen prepared-food manufacturing facility in New Orleans, Louisiana. Total project costs are $5,000,000, funded with $4,500,000 of SBA financing and $500,000 of sponsor cash equity.
Loan proceeds will finance the acquisition and development of the manufacturing site, construction of the facility, production and refrigeration equipment, initial inventory, working capital and eligible financing costs.
The Applicant is a U.S.-based small manufacturer operating under NAICS 311412, Frozen Specialty Food Manufacturing, within NAICS Sector 31. The requested ITL structure is based on the Adversely Affected by Import Competition eligibility category established for qualifying manufacturing sectors under SBA’s 2026 ITL expansion.
The project will improve the Applicant’s competitive position by establishing domestic commercial-scale production capacity, integrating processing, packaging, quality control, refrigeration, storage and distribution, improving production responsiveness and supply-chain control, and allowing the company to compete for DTC, grocery, foodservice, private-label and contract-manufacturing demand.
Repayment is expected from operating cash flow generated by the manufacturing operation. The primary credit case does not require B2B, private-label, co-manufacturing or other uncontracted revenue to service debt. The project provides the lender with first-priority collateral in the financed real estate and equipment, together with the required personal guaranties and other collateral required under SBA and lender policy. The requested SBA guarantee is therefore being used for its intended credit purpose: to facilitate access to capital for a productive small-business manufacturing project where the lender retains meaningful exposure while SBA provides enhanced federal credit support.
Why this project fits the SBA manufacturing guarantee
The requested financing will acquire and construct the productive assets required to manufacture, package, refrigerate, store and distribute finished food products in the United States: land, site development, an owner-occupied manufacturing facility, production equipment, refrigeration, packaging equipment, initial inventory and working capital. The consumer brand provides the demand engine; the manufacturing facility provides the productive asset and the operating platform from which repayment is generated.
The requested loan is secured by and invested in productive business assets, including the owner-occupied manufacturing facility, equipment, refrigeration, fixtures, inventory and related operating infrastructure. Repayment is supported by projected operating cash flow from the manufacturing business, with the initial repayment case based on DTC manufactured-food sales and no assumed B2B revenue.
ITL eligibility — Adversely Affected by Import Competition / competitive-position test
Fleur Delish Food Systems is a U.S.-owned small manufacturer operating under NAICS 311412, Frozen Specialty Food Manufacturing, within NAICS Sector 31. The requested ITL financing is based on SBA’s Adversely Affected by Import Competition eligibility framework for NAICS Sectors 31–33.
SBA has determined that manufacturers within NAICS Sectors 31–33 meet the applicable threshold for adverse impact from international trade and increased import competition. Accordingly, the Applicant is not relying on an individualized injury analysis to establish this eligibility category. SBA still requires the lender to demonstrate that the loan will improve the applicant’s competitive position. Fleur does not invent a Year-1 export story.
The requested financing will improve Fleur Delish Food Systems’ competitive position by establishing domestic frozen-food manufacturing capacity; financing the facility, production equipment, refrigeration, packaging and initial inventory required to operate at commercial scale; improving production efficiency and responsiveness; strengthening domestic sourcing and supply-chain resilience; and enabling the company to compete for consumer, grocery, foodservice, private-label and contracted manufacturing demand.
The project improves competitive position through shorter domestic supply chains, greater production control, traceability, regulatory control, faster customer response, reliable frozen inventory, and the ability to provide commercial-scale manufacturing and packaging from a U.S.-based facility. Grocery Guarantee and Made in America are two public names on this same ITL tool — one request, not two stacked. Fallback remains standard 7(a) at 75%.
Why the enhanced SBA guarantee matters to this transaction
The enhanced SBA guarantee directly addresses the financing characteristics of this project: a new domestic manufacturing operation requiring substantial fixed-asset investment before revenue generation. The 90% guarantee reduces the lender’s unguaranteed exposure on the requested $4.5 million loan from approximately $1.125 million under a standard 75% guarantee to approximately $450,000 under the requested 90% structure. This does not reduce the Applicant’s obligation to repay the $4.5 million loan.
Ordinary 7(a) — fallback
75%
SBA guaranteed portion $3,375,000. Lender unguaranteed exposure $1,125,000 on the same $4,500,000 note.
ITL — requested
90%
Potential SBA guaranteed portion $4,050,000. Lender unguaranteed exposure $450,000. Not an approval.
Fleur does not receive the extra $675,000. SBA does. The borrower still owes $4,500,000. The transaction aligns SBA’s policy objective—expanding access to capital for domestic manufacturing—with the lender’s credit objective: financing a productive asset that generates operating cash flow sufficient to service the debt. Four pillars: repayment, competitive position, eligible use, and collateral. The guarantee is the credit enhancer — not the reason the business works.
What every number means
2,500 weekly subscriptions is 2,500 customers, not 2,500 people standing in the plant, and not 2,500 meals.
Weekly subscription
One home, one card on file, meals delivered on a weekly cadence. Like a meal plan — not a headcount of every person who might eat from that box.
Meal
The loan uses 6 meals per weekly box. Lunch & Supper (the operating plan) is 10. A customer who orders 10 meals is still one subscription, not ten.
DTC operating base
2,500 household accounts × 6 meals. An underwriting assumption that establishes the first cook — not the company, and not the cover.
Jobs
Construction trades work the tract for ~10 months first. 21 at launch, 31 at the 15,000-meal operating base, 59 when one shift is full, 105 on two production shifts. Not 31 people running the whole place.
How the factory is monetized. Manufacturing is not one of five equal engines.
These figures are the packet’s commercial target model — not Credit BASE, and not invented grocery or private-label dollars. Foodservice manufacturing is designed into the equipment line and sits at $0 until a contracted account/SKU model exists. Event catering is not in this table.
D2C subscriptions
$8.97M → $44.85M
Recurring household demand. An initial demand engine for the factory — not the whole company.
Grocery
$3.54M → $31.82M
Retail-ready frozen meals. 100 stores × 100 units/week is 10,000 grocery units — the opening book. Gulf independents and Rouses-class regional chains. 450 × 200 is the engine.
Private label & co-man
$500K → $7.0M
14×. Manufactures for other brands on unused plant capacity. Year-1 $500K is an initial contracted/target ramp.
Packaging & co-pack
$200K → $1.5M
Additional manufacturing and packaging services where the opening line supports it.
Storage & fulfillment
$100K → $750K
Cold-chain storage and fulfillment as contracted capacity develops.
Commercial revenue trajectory
| Engine | Y1 | Y3 | Y5 |
|---|---|---|---|
| D2C | $8.97M | $26.91M | $44.85M |
| Grocery | $3.54M | $13.26M | $31.82M |
| Private label / co-man | $0.50M | $3.00M | $7.00M |
| Packaging / co-pack | $0.20M | $0.70M | $1.50M |
| Storage / fulfillment | $0.10M | $0.35M | $0.75M |
| Foodservice manufacturing | $0 | $0 | $0 |
| Total | $13.31M | $44.22M | $85.92M |
How the mix grows — grocery and private label are not Year-1-sized businesses
Gold is D2C. Emerald is grocery. Bronze is private label / co-man plus packaging and storage. Grocery’s share goes from about 15% in Year 1 to about 37% in Year 5.
D2C at $11.50 · 6 meals (packet commercial) Grocery wholesale at $6.80 PL / co-man + pack + storage
The thesis
New Orleans food. Made here. Sent anywhere. Fleur Delish Food Systems is a Louisiana food manufacturer. Fleur Delish is the house brand. Other companies can put their products on the same line. The $4.5 million is a financing request. The $13.31 million Year-1 commercial target is not a ceiling. The $85.92 million Year-5 commercial target is the scale the current model points toward — a target the underwriter can recalculate, not a guaranteed forecast. Two thousand five hundred household accounts are an underwriting assumption inside the DTC operating model. They are not the protagonist.
Demand fill
Creators, paid social, affiliates, content. Gulf South food voices first. That spend is operating cash, not an SBA use of proceeds. The model is marketing → acquisition → recurring meal demand → factory utilization → revenue. Grocery and private label then monetize unused capacity.
Production planning
Production planning is driven primarily by paid subscription orders locked at the weekly cutoff (Monday 11:59 PM Central), supplemented by controlled safety-stock and forecast production for grocery and other contracted channels. Minimum runs, ingredient purchasing, labor sequencing, freezer capacity, and packaging minimums still apply. Skip before cutoff and that household’s tray is not cooked.
Pack and ship
Wednesday, Thursday, or Friday delivery windows, 8:00 AM–8:00 PM. Frozen at peak so the cook survives the ride. Same consumer tray for box and grocery.
Grocery from first production
Gulf independents and Rouses-class regional chains are the Year-1 door set — 100 stores × 100 units/week = $3.54 million. Same tray as the weekly box. Scenario A coverage still reconstructs on D2C so a late buyer cannot break the note. That is insurance, not a grocery-zero plan. This page does not invent a signed chain PO.
Foodservice manufacturing — not catering
That is manufacturing revenue. Event catering — parties, weddings, a crew on someone else’s floor — is not a modeled channel. Foodservice manufacturing is designed into the same cook-chill-freeze line: restaurants, hotel groups, hospitals, senior living, universities, corporate cafeterias, commissaries, regional distributors. It sits at $0 in the commercial table and $0 in Credit BASE until a contracted account/SKU model exists. We will not invent those dollars to make the page louder.
What the $1.65M equipment package can sell
Mapped against the opening equipment schedule. This is what the machines allow us to bill. It is not a license to raise grocery or private-label targets above the packet model.
| Opening cluster | What it can sell |
|---|---|
| Cook cell — 2× 100-gal kettles, mixer-kettle, 2× 40-gal sauce, skillet, combi, convection, 140-qt mixer | Branded meals, private label, co-man, foodservice portions, sauces, kit components, healthcare/institutional trays |
| Prep cell — dicer, cutter, slicer, peeler, processor, blender, grinder | Every manufactured SKU; bulk components for foodservice and kits |
| 2× 20-rack roll-in blast chiller/freezers | Cook-chill-freeze for branded, PL, co-man, and foodservice |
| Primary tray-seal + semi-auto backup + meal cartoner | Retail-ready trays and bought printed cartons for DTC, grocery, private label, co-pack |
| Print-apply, date coder, TTO, metal detector, checkweigher | Lot-coded, weight-checked, labeled product — the controlled packaging environment |
| Case erector, tape, wrapper, grocery staging | Grocery cases, PL/co-man outbound, foodservice case-pack |
| Refrigeration plant + freezer-circuit generator | Finished-goods hold for every channel; residual third-party frozen storage when contracted |
| DTC pack-out stations | Weekly subscription totes; third-party frozen fulfillment on the same benches |
| Innovation / R&D seed | Bring Us Your Product pilots, recipe scaling, test runs — not a second cook floor |
Illustrative cases
Packet commercial is the revenue story on this page. Initial-plant capacity is what the opening configuration can cook on the modeled shifts. Year-5 cook-week in the commercial model exceeds the initial one-shift design. That production growth is the expansion plan — operating shifts, equipment utilization, and capacity additions as contracted demand develops — not a claim that the opening 25,000 SF manufactures 185,000 meals a week.
Subscribers
—
Box trays / week
—
Grocery trays / week
—
Modeled revenue
—
The subscription mechanic
Pick a weekly count. Lock by cutoff. The card charges that week. Skip or pause before cutoff and that household’s production is not scheduled. Factor and CookUnity already deliver into New Orleans on a similar loop. They are not manufacturing this city’s recipes in this city. Category validation is not the repayment case.
Work Week. Seven Nights. Lunch & Supper (10). Two a Day. The count is the plan. Management case uses 10 as the average.
After cutoff, that week is in the production plan. Miss it and the box for that week is cooked.
Against locked orders, plus controlled safety stock for grocery and contracted channels. Freeze. Ship 24–48 hours.
Creators and ads fill the book. Grocery and Line Ready follow documented demand. They are additional customers for the same line.
Category validation — not the company
Factor and CookUnity are used as category validation — households already pay ~$11–$16 for a cooked meal, including into New Orleans ZIPs. They cook elsewhere. Fleur Delish Food Systems is not underwriting this plant on matching their scale. The five-year commercial target is $85.92 million. Year 1 is $13.31 million. The 2,500-account DTC case is credit support inside that manufacturer — not the size of the company.
HelloFresh RTE / Factor
€2.03B RTE (FY2024)
CookUnity
$750M ARR (2025)
Factor money by year
CookUnity money by year
Louisiana manufacturing DNA — not an empty market
The argument is not that nobody else makes food in Louisiana. That is not true. Seasonings, sauces, rice mixes, chips, beer, and sausage already travel because a plant made them repeatable. Fleur Delish applies that same manufacturing DNA to the finished frozen meal and builds multiple channels around one production asset. National cooked-meal subscriptions already deliver into New Orleans ZIPs — they just do not cook this city’s food in this city.
Year-1 grocery
$3.54M
100 stores × 100 trays/week × $6.80 × 52 = $3,536,000. 10,000 grocery cook-equivalents/week. Opening channel from first production. Scenario A coverage does not require a named PO.
Year-3 grocery
$13.26M
250 stores × 150 trays/week × $6.80 × 52 = $13,260,000. Grocery is already larger than Year-1 D2C Credit BASE. Scenario A coverage still reconstructs on D2C alone.
Year-5 grocery
$31.82M
450 stores × 200 trays/week × $6.80 × 52 = $31,824,000. That is the grocery engine. Requires documented doors and added capacity. Opening 100-door book is Year 1; this is the platform.
What the plant already buys
$6.80
Wholesale per tray. Same consumer meal as the box, case-packed. Dock, freezer, case erector, and $70,000 of grocery Net-30 AR sit inside this $5,000,000. A missing slot cannot break the loan.
On $6.80 wholesale, grocery crosses the ~$8.97 million Year-1 DTC line at about 200 stores × 150 trays/week (~$10.6 million). That is a later illustration, not Year 1.
Louisiana grocery brands — dollars on the record
Louisiana already proved that its flavors can be manufactured and distributed nationally. Seasonings, sauces, rice mixes, chips, beer, sausage. The plated dinner is the SKU that still is not on that shelf. We are not claiming Fleur is the next McCormick. Those published dollars belong to those companies. We print them as proof that manufactured Louisiana food already scales. They are not Fleur revenue. We are the manufacturer: Fleur Delish on this line, and other brands on this line when they contract the hours. Louisiana already has brands. What it does not have is this finished frozen-meal plant.
McCormick, 2003
$180M cash
About $100 million annualized at close. ~8× EBITDA. >15% growth each of the prior five years. McCormick expected ~$45 million in 2003 (partial year) and ~$100 million in 2004. May 8, 2003 release and FY2003 filings. Still made in Gretna.
Utz, 2011
Price undisclosed
Gulf-state grocery at sale. 102 Gramercy jobs. 88,000 SF. Now one of Utz’s Power Four (Utz, On The Border, Zapp’s, Boulder Canyon). Utz FY2025 net sales $1.4388 billion — company-wide, not Zapp’s. Ida wrecked the plant. The flavor had already left the parish.
Avery Island
$105M in 1996
International Directory of Company Histories. CBS 60 Minutes (~2014) reported about $200 million across 166 countries; McIlhenny would not discuss figures. Current audited revenue is not disclosed. One plant became a global grocery condiment. That is the point.
National grocery
150k SF plant
Family-owned, Opelousas. 100+ employees. National seasoning, marinades, mixes. Revenue is not published. The green can traveled because they manufactured. The plated Tuesday did not.
Company, 2024
39 states
Ships Texas, Florida, California, New York. Grocery and c-store velocity. Chains named: Rouse’s, Publix, H-E-B. Revenue is not a company IR line here. Beer scaled because they brewed it onto a shelf.
Business Report, 2026
50 states
Ville Platte, family-owned. Grocery in all 50 states, and as far as Dubai. Revenue not published. Another seasoning that left because they manufactured.
LED expansion
$12.7M plant
Opelousas. Company: multimillion-dollar; Walmart, Winn-Dixie, Rouses, H-E-B, Kroger, Super 1, Albertsons, Brookshire’s. LED announced a $12.7 million expansion to nearly double production. Exact current P&L is not published. The sausage left. The gumbo bowl did not.
The Advocate, 2020
$6M · 15,000 SF
Scott. USDA-certified wholesale facility built to distribute throughout all 50 states (The Advocate, Oct 2020; company). Later: 14,000 lb of boudin a day. Frozen Louisiana protein already travels. The plated meal still needs this specialty plant.
The historical winners are easy to pack as parts: seasonings → sauces → rice/mixes → chips → beer → sausage. The consumer still has to assemble dinner from those parts. Fleur Delish Food Systems cooks the meal, freezes it, packs it, warehouses it, and ships it as dinner — for its own brand and, on unused capacity, for other brands.
What this factory sells
Fleur Delish to the door. Recurring production off the paid weekly lock. The initial demand engine — $8.97 million in the Year-1 commercial mix, and the DTC operating base used in the cash-flow test.
Same tray, case-packed. Year-1 target: 100 stores, $3.54 million wholesale. Gulf independents and Rouses-class regional chains. Year 5: 450 stores, $31.82 million. Designed into dock, freezer, and $70,000 of working-capital AR.
$500K → $7.0M. Manufacturing for other brands on this line. Year-1 $500K is a ramp, not the opportunity. $0 in Credit BASE until contracted.
Frozen portions to restaurants, hotels, hospitals, senior living, universities, commissaries — not event catering. Designed into the line. $0 until a contracted account/SKU model exists.
Sources & uses
The project has been competitively scoped and will be supported by three contractor bids. The selected scope must deliver the defined manufacturing facility within the established project budget. Working capital stays $650,000 (13% of project), inside the $2,000,000 ITL working-capital cap, and is reserved for food inventory, startup payroll, deposits, insurance, utilities, testing, and ramp — not customer acquisition. The $350,000 eligible-loan-costs line is not a plug.
| Sources | |
|---|---|
| SBA 7(a) ITL requested — 90% asked / 7(a) 75% fallback | $4,500,000 |
| Sponsor equity — cash at closing | $500,000 |
| Total sources | $5,000,000 |
| Uses | |
|---|---|
| Land — 12.70 acres, Old Gentilly Rd | $250,000 |
| Site / civil / due diligence | $450,000 |
| 25,000 SF Food Systems plant | $1,450,000 |
| Opening equipment & installation | $1,650,000 |
| Pack / packaging seed (not food) | $200,000 |
| Working capital (13%) | $650,000 |
| Eligible loan costs (see breakout) | $350,000 |
| Total uses | $5,000,000 |
| Inside the $350,000 eligible-loan-costs line | |
|---|---|
| SBA FY2026 upfront guaranty fee on 90% of $4,500,000 ($4,050,000 guaranteed) | $149,375 |
| Closing / professional — counsel, title, recording, appraisal | $50,000 |
| Furniture, fixtures, supplies | $40,000 |
| Construction reserve (residual; funds-control: construction only) | $110,625 |
| Eligible loan costs | $350,000 |
Competitive construction validation
The $1,450,000 building allocation is a defined 25,000 SF manufacturing program. Final construction pricing will be established through competitive contractor bidding against the engineered scope. Three contractor bids will be provided as part of lender due diligence and reconciled to the approved project budget before construction commitment. Equipment quotes support the $1,650,000 opening package. GMP, equipment quotes, Phase I, and working-capital adequacy remain diligence items — listed, not editorialized as weaknesses. Fallback 75% packaging would reduce the financed fee to $124,062.50 and enlarge the construction reserve by $25,312.50 inside the same $350,000.
The packet
Version 5.5. New Orleans food. Made here. Sent anywhere. Credit party: Phlibert Honore, 100% member. Right operator: demand generation is already his job; the boutique remains a going concern so the transition does not create a shutdown event; specialists run the line; $500,000 cash equity. Apply as the 311412 manufacturer on SBA’s Adversely Affected by Import Competition basis. Support Grocery Guarantee with the grocery sector of that same plant — 100 doors × 100 units/week = $3.54M Year 1. One ITL request — not a blanket manufacturing guarantee, not an award. Credit Household = 6 meals (repayment). Management Household = 10 meals (operating plan). Scenario A coverage is D2C-only so a late buyer cannot break the note. Commercial target $13.31M → $85.92M is not repayment. Credit BASE CFADS ~$2.00M vs ~$462K 25-year debt service. Download the same file this page embeds. If the viewer is blank on a phone, open or download the PDF — it is on this same site.